About our company
Throne of Profit was founded on a simple belief: small business owners deserve more than recycled advice and vague motivation. They deserve clarity, tools that work, and a system built around how real businesses succeed.
We are a strategy-first firm that helps entrepreneurs design businesses that create profit with purpose. Through our books, workbooks, workshops, and training systems, we equip leaders to understand what’s really happening in their business—and what to do about it.
Our flagship framework, the Throne of Profit System™, breaks strategy, action, and measurement into clear, teachable parts. It’s built for business owners who are serious about sustainable growth, operational strength, and building a company that lasts.
We don’t sell hype. We don’t chase trends. We help business owners get clear, make better decisions, and lead with confidence.
Whether you’re reading the book, downloading a workbook, or training your team—this isn’t theory. It’s strategy that works.
About the Author
William Hassell is a small business strategist, author, and the creator of the Throne of Profit System™. He developed the framework to help business owners lead with clarity, discipline, and measurable results across strategy, action, and performance.
He holds advanced degrees from Harvard and Cornell and has spent his career focused on helping entrepreneurs think strategically and build companies that are not only profitable but also worth leading.
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